A website is only the first step to getting yourself and your art out there. There a TON of other ways you can cast a wider net for your audiences. Here are just a few ways Sara can help you expand your marketing efforts:
A logo is essential to pulling your brand together. Your logo represents not only you and your business, but also your style and values. Sara can help design you a logo, and deliver all the files you’ll need for use across your channels.
Email marketing is a great way to update your supporters, peers, clients and potential customers about your work and your business. The more you share with them, the more you establish your trust and what I like to call “artist equity”. As they say ‘work begets work’ so sharing your progress with your network is essential to building future success.
If you’re looking to pull in particular segments of audience members who might otherwise not find you, online ads are a great tactic for you. Whether it’s simple pay-per-click ads, banner ads, or even re-marketing Sara can help you through it. If you’re a non-profit she can even help you apply for grants for it!
Search Engine Optimization (SEO)
Don’t quite have the budget for paid ads, but still want to increase your traffic from search engines like Google? Then SEO is your answer. Small tweaks and updates in your website can help you get found more easily.
Social Media Campaigns
For artists on a shoestring budget, social media is a great way to spread the word. But it’s more complicated than just posting on FaceBook or Tweeting once in a while. Sara can help you maximize your social profiles and set up an editorial calendar to maximize your social reach.
If you’ve got other art marketing needs chances are Sara can help you out, or she knows someone who can. Put in a request on the contact page to find out the options.