Sara is a Chicago-based stage, film, and voice actor, performing artist, and coach. She won’t bore you with the details, but if you want to learn more about her art you can visit her other website: saragorsky.com.
Because acting doesn’t always pay the bills, she has also worked for a local marketing agency for the past 5 years. Most of this work has been for corporate clients and small-to-medium sized businesses. She has lead the charge in managing the creation of large websites with complicated functionalities for these clients, and she’s a pro at design information architecture, user experience, and design. But along the way she has learned quite a bit about content marketing systems and even coding.
As her Chicago network has grown and she has helped many artists and arts organizations with their own marketing, Sara recognized a huge gap in knowledge for most of these folks. They don’t know how the heck to market themselves and their business. Furthermore, some marketing companies take advantage of this knowledge gap and charge high fees to “take care of it”, but don’t help advise and educate artists as to where their time and resources are best spent.